Learn more about Casino Loyalty Programs

Loyalty programs are nothing new in the field of marketing. Even if you look at the history of the gaming industry, you will realize that casinos have been trying to gain the loyalty of their customers forever.

Therefore, it is not surprising that they have decided to employ proper loyalty programs for their customers over the past decade. If anything is surprising that it is that it took them so long to realize that they can earn a lot of money if they make sure that their customers come back to play again.

In fact, if you look at the studies that people have undertaken to study the business of casinos, they all agree that a very large percentage of customers visit the casinos regularly. Therefore, it is not surprising that casinos are trying to make sure that these recurring customers stay loyal to them and do not go anywhere else.

Learn more about Casino Loyalty Programs

Loyalty programs are nothing new in the field of marketing. Even if you look at the history of the gaming industry, you will realize that casinos have been trying to gain the loyalty of their customers forever.

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Therefore, it is not surprising that they have decided to employ proper loyalty programs for their customers over the past decade. If anything is surprising that it is that it took them so long to realize that they can earn a lot of money if they make sure that their customers come back to play again.

In fact, if you look at the studies that people have undertaken to study the business of casinos, they all agree that a very large percentage of customers visit the casinos regularly. Therefore, it is not surprising that casinos are trying to make sure that these recurring customers stay loyal to them and do not go anywhere else.

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Casino Loyalty Programs

Slot Clubs

One thing that you need to understand is that these people are not like any other segment of the market, so general rules do not apply to them. They are people who play at the games like slot and others compulsively. In fact, a popular name for these loyalty programs was slot clubs. As the largest number of players like to play at slots and hence the name.

Almost since the beginning, casinos have always paid attention to the heavy rollers and it has only been since the introduction of recession in International market, that casinos have started paying extra attention to the people. Who are responsible for more than half the revenues that a typical casino generates.

What do the clients need?

Clients are after two things in particular:

  • Thrill and the rush – they feel as they are betting their hard-earned money on an uncertain game of chance.
  • Chance to earn an unprecedented amount of money.

Therefore, any loyalty program that is for inviting these people back has to keep these two key factors in mind. That is why, it is imperative that you should not make the mistake and assume that they are going to be interested in pots and pans and will accept them as a substitute for the money that they are spending. Therefore, you will do well to remember that casinos know that and are going to use that as a bait to draw you back.

Changing trends in gaming

There was a time when people in the gaming industry used to divide their customers into two parts. One was the locals who are the regular visitors who always come in after getting off from work and spend a couple of hours played few games had some drinks and went back or the regulars.

Another group was the tourists that used to collect and save money to go to places like Las Vegas for one night and try to make their fortune during those holidays, they always wanted to win and had that hidden desire to hit the jackpot, but they knew that most probably they wouldn?t make it. If they lost that money, they will rue it, but will move on until they can do it all over again.

Online gambling

Loyalty programs were intended for the first set of people obviously. However, the introduction of online gambling has changed all that. In fact, anyone can take part in his favorite game without actually having to set foot in the casino physically. This is big business now and more people are turning to online betting and gaming than at any other time in history. Industry has responded eagerly by designing loyalty programs for this ever-growing segment of their clientele.

Incentives of Loyalty programs

These programs keep track of every dollar that you spend online and they are converted into basic points. Industry generally calls these points as comp points. These comp points are redeemable in cash and added playtime on your favorite games. It means that it increases the chance for an average person to win at these games.

There are even bonus offers that these casinos offer. They may differ in their specifics, but the underlying principle is same. They encourage you to spend as much money as possible. Then they return a portion of that money so that you can play again and try your luck.

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Slot Clubs

One thing that you need to understand is that these people are not like any other segment of the market, so general rules do not apply to them. They are people who play at the games like slot and others compulsively. In fact, a popular name for these loyalty programs was slot clubs. As the largest number of players like to play at slots and hence the name.

Almost since the beginning, casinos have always paid attention to the heavy rollers and it has only been since the introduction of recession in International market, that casinos have started paying extra attention to the people. Who are responsible for more than half the revenues that a typical casino generates.

What do the clients need?

Clients are after two things in particular:

  • Thrill and the rush – they feel as they are betting their hard-earned money on an uncertain game of chance.
  • Chance to earn an unprecedented amount of money.

Therefore, any loyalty program that is for inviting these people back has to keep these two key factors in mind. That is why, it is imperative that you should not make the mistake and assume that they are going to be interested in pots and pans and will accept them as a substitute for the money that they are spending. Therefore, you will do well to remember that casinos know that and are going to use that as a bait to draw you back.

Changing trends in gaming

There was a time when people in the gaming industry used to divide their customers into two parts. One was the locals who are the regular visitors who always come in after getting off from work and spend a couple of hours played few games had some drinks and went back or the regulars.

Another group was the tourists that used to collect and save money to go to places like Las Vegas for one night and try to make their fortune during those holidays, they always wanted to win and had that hidden desire to hit the jackpot, but they knew that most probably they wouldn?t make it. If they lost that money, they will rue it, but will move on until they can do it all over again.

Online Gambling

Loyalty programs were intended for the first set of people obviously. However, the introduction of online gambling has changed all that. In fact, anyone can take part in his favorite game without actually having to set foot in the casino physically. This is big business now and more people are turning to online betting and gaming than at any other time in history. Industry has responded eagerly by designing loyalty programs for this ever-growing segment of their clientele.

Incentives of Loyalty programs

These programs keep track of every dollar that you spend online and they are converted into basic points. Industry generally calls these points as comp points. These comp points are redeemable in cash and added playtime on your favorite games. It means that it increases the chance for an average person to win at these games.

There are even bonus offers that these casinos offer. They may differ in their specifics, but the underlying principle is same. They encourage you to spend as much money as possible. Then they return a portion of that money so that you can play again and try your luck.